The Low-Yield Chemistry of Online Dating
Why online dating yields few relationships and my plan to optimize this dysfunctional system.
The "Chemistry" of Dating
"Chemistry" is a word we often use to describe a romantic spark, but the parallels between dating and a chemical reaction run deeper than you might think. Viewing the search for a partner through a scientific lens doesn't make it less romantic; it offers a powerful framework for understanding why the current system feels so broken and why so many of us are burning out.
For many, online dating has become a low-yield system. It often feels like a constant struggle between two extremes: a dating ‘desert’ with long stretches of hardly any matches, or a ‘swamp’, a flood of low-effort interactions that are impossible to sort through. You invest immense emotional energy for very little return. Let's break down the chemistry of how dating is supposed to work, and how modern apps have distorted the entire reaction.
The Dating Chemistry Analogy
The dating-to-relationship process unfolds like a sequential chemical reaction with two main steps and three key states. It begins when two individuals match, an interpersonal analogue to a molecular collision, where the potential for bonding exists but hasn’t yet solidified. This leads into the dating phase, an intermediate state where emotional bonds begin to form. Like molecules aligning just right, this stage requires compatibility and sustained interaction. Finally, the process proceeds to relationship cultivating, the second step, where the connection strengthens and stabilizes into a lasting, high stability partnership.
In this dating reaction, the “reactants” are the emotional inputs we bring to the process: hope, openness, honesty, and vulnerability. The fundamental desire for a loving partnership acts as the thermodynamic driving force—that deep, human pull toward a more stable, lower-energy state where we feel safe and connected. Just as an exothermic reaction releases energy, a healthy relationship provides emotional energy that fuels other areas of life.
However, every reaction needs a certain amount of energy to get started, the activation energy. In traditional, in-person dating, this energy was the effort of asking someone out, the risk of vulnerability, and the courage to navigate social dynamics. This high activation energy served a crucial purpose: it was a natural filter. It ensured that both parties had a minimum of genuine intent, thereby favoring matches with real potential and discouraging low-effort interactions.

Subscription Dating Apps: Reactors Engineered for Engagement
The advent of dating apps came with a compelling promise: to generate higher relationship yields by increasing the "reactant concentration" (a massive pool of users) and lowering the "activation energy" (the simple, low-effort swipe). While logical at first glance, this new approach fundamentally changes the environment in which these reactions occur.
This new environment is no longer a simple beaker; it’s a thermochemical reactor. Its core design is not to optimize for the “yield” (successful relationships), but to extract energy as "heat" (subscription fees and ad revenue) from the continuous "molecular collisions" (user engagement and interactions). Because the system is engineered to maximize this energy extraction, its very architecture is the source of the flaws we experience.

One of the first flaws of this reactor design is that lowering the activation energy to virtually zero removes the natural filter of intent. In this way, the app catalyzes both productive (intentional) and unproductive (non-intentional) reactions, leaving you to sort through a mix of meaningful and meaningless connections. This eliminates the natural selectivity that existed in person, causing the proportion of low-intention matches to skyrocket.

To make matters worse, the app's algorithm is a non-uniform catalyst. In chemistry, this means it favors certain reactants over others. For users, this translates to the frustrating feeling that the app doesn't treat everyone equally. The algorithm identifies and aggressively promotes profiles that generate the most engagement, creating artificial "hot spots." This means certain users are shown constantly while others are left with minimal visibility, directly causing the ‘desert’ and ‘swamp’ experiences.
The Byproducts of Engagement
This flawed design produces a slurry of negative byproducts, such as ghosting, one-word conversations, and endless pen-pals. The explosion of non-intentional matching reactions converts the valuable reactant of optimistic hope into the waste products of disappointment and cynicism. The sheer volume of low-quality interactions creates countless “situationships”, metastable intermediate states that feel like being trapped in limbo, unable to move forward or find closure.
Over time, these experiences produce byproducts within individuals, such as anxiety and burnout. This isn't just a flawed process; it's a system that takes our most vulnerable human hope and systematically converts it into digital fatigue. Because subscription-based apps profit from engagement, they create a system of byproduct recycling. Users with disappointing results are forced to reinvest their emotional energy to convert their cynicism back into the reactant of hope, only to try again in the same flawed system.

Ultimately, the entire relationship formation process must be considered. In chemical kinetics, the rate-determining step is the slowest reaction in a sequence, the bottleneck that sets the pace for the entire process. By catalyzing intentional and non-intentional reactions within only the first step (matching), apps haven't made forming a relationship faster. They have simply shifted the rate-determining step downstream and decreased the yield of intentional dates, creating new, more difficult bottlenecks in the phases of building trust and verifying intent.
Qtpi: Engineering for Relationship Yield
So, how do we fix this broken reaction? The solution is to thoughtfully engineer a system with selective catalysts that support the entire relationship formation process. At Qtpi, I’ve redesigned the reactor to achieve the desired outcome: yielding successful relationships.
First, Qtpi restores the selective catalysis for matching that makes in-person dating effective. Instead of a zero-cost swipe, Qtpi’s pay-per-match pledge system reintroduces a meaningful activation energy. Both users make a pledge upfront that is only paid when a match is made, ensuring mutual intent and interest. This means that instead of profiting from the heat of endless engagement, the reactor captures the chemical potential (the pledge fee) of a successful match, directly coupling Qtpi’s incentives to the success of quality matches.
But as discussed, fixing the match is only the first step. To get a high yield all steps must be supported, which is why Qtpi's roadmap is focussed on building catalysts to support the entire reaction journey, not just the first step. An intelligent Date Scheduler is in development reduce the activation energy for scheduling first dates, helping couples move forward efficiently. Further down the path, a Relationship Scrapbook serves as a catalyst for the relationship cultivation step by helping deepen bonds and record memories. These tools ensure the reaction doesn’t stall, supporting couples as they move from a promising match to a stable, long-term bond.

Ultimately, the system is realigned for a single purpose: to make Qtpi’s success dependent on yours. By aligning the app’s incentives, I’ve engineered a system designed not just to discover chemistry, but to catalyze devotion.
Conclusion
Your desire for genuine connection is a natural human need, and your frustration with the current system is completely justified. But a low-yield relationship reaction isn't an inevitability; it's a chemical kinetics problem.
If you're tired of being a reactant in a system that isn't designed for you, it's time for a new experiment. Qtpi is more than an app; it's a new reactor, built for one purpose: to create lasting relationships. As a fellow member of the HMC community, you have the first chance to join. Your feedback will not only shape a product but also will help build a system that finally aligns with the search for genuine connection.